Breakout Speaker: Dave Schneider


Breakout Session: Creating a Cult Following

Complete session information coming soon.


About Dave Schneider

Dave Schneider provides leadership of the global marketing practice for Red Wing Shoe Company as Chief Marketing Officer with responsibility for building long-term brand equity and driving profitable, short-term revenue across the company’s portfolio of purpose-driven brands and its multi-channel distribution network. Reporting to its Chief Executive Officer with oversight of brand management, traditional/digital marcomm, ecommerce, retail experience and corporate comms, Schneider leverages equal parts consumer insights and compelling content to drive differentiated experiences that is enabled by technology and informed by data/analytics. Schneider has a bias for swift but responsible action in an inclusive, people-friendly, continuous learning environment that delivers on most critical strategic priorities.

Prior to Red Wing, Schneider held senior leadership positions at a variety of corporate marketing and traditional/digital marketing firms working with some of the highest caliber brands in the Fortune 500 from MillerCoors, Dell, State Farm, Lowe's, OfficeMax, McDonald's, and AT&T.

Schneider holds a B.A. from Luther College (Decorah, IA) with a double major in Economics & Business Management, has completed MBA-equivalent graduate course work, and has dabbled in the entrepreneurial tech start-up space.



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