MIMA Meetup: What is the Store of the Future? A Conversation about Omni-Channel Retail Innovation.

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Thursday, October  26th

8 AM @ Rocket55


Whether you or your client are bricks, clicks or CPGs, former members of the Target Corp. Store of the Future team Anne Mezzenga, Christopher Walton, and Rick Olson will guide us through preparing a strategy, concept and operations for the retail concepts of the future. Join us as we take a deep dive into omni-channel retail marketing innovation in 2017 and what stores can do to keep up.

As a refresher, MIMA Meetups are designed to better connect our members around specific topics relevant to the interactive marketing world. They are for MIMA members only and limited to 40-50 attendees, so sign up early.

Chris Walton is an accomplished Senior Executive with nearly 20 years of success within the retail and retail technology industries. He has high-level executive experience in the omni-channel superfecta of store merchandising, e-commerce, supply chain and field store operations. He is well-versed across nearly every discipline within retail, including -- merchandising, store operations, inventory management, product design, forecasting, e-commerce promotions, tech product development, and store design and architecture. Most recently Chris was Vice President of Target's Store of the Future Project and also Vice President of Merchandising for Home Furnishings on Target.com. Chris, at one time was also a District Manager for Target, running his own store and overseeing 12 stores spread across Colorado, Wyoming, Nebraska, and South Dakota. Chris holds a BA in Economics and History from Stanford University, and a MBA from Harvard Business School.

Rick Olson is a successful Retail Executive with over 24 years of experience in corporate and retail store management at Target Corporation, where he was Director of Operations and Supply Chain for their Store of the Future project. He brings significant experience in merchandising, in-store operations, inventory management, crisis management and supply chain. Most significantly, Rick has over 15 years of experience in experiential retail marketing, managing all of Target's Design Partnership pop-up stores including those for Missoni, Lily Pulitzer and Target Wonderland. His formal education is in Business and he holds a Masters degree in Internet Marketing and New Media. He is also a regular contributor to research in the fields of RFID and supply chain automation.

Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 15 years in the retail, experience design, and technology industries. Leveraging extensive experience in omni-channel marketing and experience design, she was most recently Head of Marketing and Partnerships for the Target Store of the Future project. Early in her career she worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer/reporter for news affiliates NBC New York and KMSP Minneapolis. An avid health and wellness evangelist, she also owns and operates two bustling fitness and wellness facilities within the Twin Cities – CrossFit Nordeast and CrossFit Linden Hills. Anne holds a BA in Journalism from the University of Minnesota-Twin Cities.

Event Details

Date & Time
Thursday, October 26th
7:30am - Registration
8:00am - Discussion and Q&A

807 Broadway St NE, Suite 170
Minneapolis, MN 55413

Pre-Registration Fees
Members = FREE
Student Members = FREE

This is a MEMBERS ONLY event.

Noteworthy Details

Cancellations received by the office at least two business days prior to the event are eligible for a refund of the registration fee. No refunds will be provided for cancellations received fewer than two business days prior to the event. No-shows will be billed for any unpaid registration fees.

If you have registered, are unable to attend, and would like to give your co-worker your "ticket," please note that a pre-registered member to non-registered member switch-out is free. Switch-outs from members to non-members will execute an invoice to the attendee for payment after the event.

Please note: Audience photographs may be taken at this event. By nature of your attendance, you are granting permission for your image, voice and likeness to be used for marketing purposes.