It’s that time of the year! We know the holidays are a crazy time for events so we wanted to make this event even more special by pairing with another local marketing / advertising organization here in Minneapolis, The Brand Lab, to bring you this year’s Holiday Social. Come network, learn about The Brand Lab, and find out ways that you can get involved in shaping the next generation of marketing and advertising professionals. Holiday attire not required, but always welcomed — so don your favorite ugly sweater if you’re so inclined!
Join us for our quarterly Coffee + Case Studies event featuring two case studies from space150 and Olson. Open to members only, this is an intimate event (limited to 40 attendees – sign up early!) where you will have the chance to ask presenters questions and pick their brains about exactly how and why they did what they did.
Whether you or your client are bricks, clicks or CPGs, former members of the Target Corp. Store of the Future team Anne Mezzenga, Christopher Walton, and Rick Olson will guide us through preparing a strategy, concept and operations for the retail concepts of the future. Join us as we take a deep dive into omni-channel retail marketing innovation in 2017 and what stores can do to keep up.
Wednesday November 15th
8:00 AM at the Southern Theater
MIMA Monthly: Artificial Intelligence, Computational Propaganda and What It Means for Marketers
So much of the marketing press related to Artificial Intelligence (AI) these days feels quite fluffy. Chatbots and smart
The MIMA Summit is the largest gathering of digital creatives, technologists, storytellers, advertisers, marketers, and product strategists in the Midwest. The Summit injects new creative and forward-thinking energy into our audience of professionals who work at agencies, Fortune 500 companies, start-ups, and creative collaboratives.
Let’s face it: rules were made to be broken. And that’s never been more true than with social media marketing. After all, the rules change every day as there are new platforms, new algorithms and new business problems to solve. But a lot of what was true when social came on the seen just doesn’t hold water any longer. And some marketing methods that were around long before social are still tried and true. Come learn how powerful your efforts can be when you strike the right balance. Warning: you might learn something from these counterintuitive lessons.
MIMA is proud to present a brand-new offering starting in 2017 – the Digital Deep-Dive Workshop Series. These workshops are all about taking a deep dive on a specific digital marketing topic with accelerated, hands-on training brought to you by an expert thought leader. Expect a full immersion blending strategy and tactics, with practical learning and tools you can start applying right away to move your career forward.
Join MIMA on August 9th for its members-only MIMA Meetup. This Meetup will be an interactive discussion all about influencer marketing including what brands and companies are doing it best, how you can get started and improve your partnerships, and an opportunity to learn from the influencers themselves.
Join us for the August Monthly on Thursday, Aug 17th. Chad Halvorson, Founder/CEO of the Minneapolis start-up company When I Work, willl talk about why managing qualitative and quantitative data is critical to executing a UX strategy that materially drives customer growth.
This 3-hour “how-to” workshop will take you on a deep dive into a data-driven approach to content strategy and brand building. You will get accelerated, hands-on training that blends strategy and tactics you need to create a successful customer centric content strategy.