MIMA’s Monthly Event for May to be held on Wednesday May 16th is “Not Your Grandmother’s Betty Crocker: How a Decades-Old Brand is Winning in the Digital Space by Connecting Content to Commerce.” The event will feature General Mills’ Head of Content Marketing & Media Platforms, Audra Carson. Audra uses
Meghan McInerny, COO of Clockwork and co-author of Interactive Project Management: Pixels, People and Process (New Riders 2012), shared her insights on the unique needs of interactive projects at the MIMA Meetup. What is interactive project management? Meghan emphasizes that project managers are defining and figuring out the job as […]
We started January with a bang by launching our first ever Coffee & Case Studies event. And in my maybe-a-little-biased opinion, it was a great way to start the day. Hosted by Antenna, 40 MIMA members sipped on Kindly Coffee (which, by the way, is incredibly delicious) and discussed two
The 2015 MIMA Summit has come and gone but the event left a lasting impression on many. We laughed, we tweeted, we selified (with Oliver Luckett) and we disrupted! Whether your interests lie in content, mobile, design, paid and social, data or the digital mix, there was sure to be
Why should you attend the 2015 MIMA Summit: The Disruptors?
It’s time to embrace the unknown. It’s time to challenge existing conventions. It’s time to stop simply dreaming of smarter ways of doing business and actually start making those dreams happen. How do we do that? By attending this year
Innovation seems to be a buzzword that just will not go away. But in reality, it’s a critical concept that all businesses – no matter the size – need to grasp in order to survive.
As industries and business landscapes continue to evolve in a rapid-fire pace, many organizations
Couldn’t make the MIMA event last week on Predictive Marketing?
Have no fears, the recap is here!
If you didn’t make it to the MIMA event last week at the Microsoft Technology Center, not only did you miss a sneak peek into Microsoft’s newest innovations in customer experience and